Xinni Chng

04 / YOUTUBE, 2017-2021 · ~1 min read

Shipping YouTube Gaming

I led UX for YouTube Gaming, designing flows and systems for gaming publishers and 200M daily viewers.

My role
UX Lead of YouTube Gaming; earlier, interaction designer on Subscriptions and Social
Impact
Gaming-journeys research became team strategy and metrics; shipped to 200M daily viewers

What this case should tell you about me: my fundamentals come from shipping at the largest scale there is.

I was UX Lead of YouTube Gaming. I initiated foundational research of gaming user journeys and drove it into team strategy and metrics. Partnered with senior PM and Eng leads on a user-centered roadmap, then designed the end-to-end flows and scalable systems for gaming publishers and 200M daily viewers.

YouTube mobile sheet for connecting a Riot Games account to watch and earn in-game rewards
Account linking: connect a game account to YouTube, watch and earn in-game rewards.
A holographic trading card of a 3D gamer avatar wearing a crown, titled The Completionist
Gamer persona trading cards from the gaming user journey research. Concept, not shipped.

Working across product areas, I launched integrations with Google Play Games and Stadia, linking game accounts to YouTube. I also owned the YouTube-wide Verticals UX initiative, mentored junior designers, and conducted 8 Google-wide UX workshops.

Before Gaming, I was an interaction designer on YouTube Subscriptions and Social, where I launched YouTube Messages and Subscriptions features. Four years of shipping at that scale is where my fundamentals come from.

YouTube desktop home page with a Messages chat panel open, sharing a video with a friend
YouTube Messages on desktop, from the Social years.

Impact

200Mdaily viewers used the gaming flows and systems I designed
50B+yearly watch hours on the world's largest gaming content platform
5M+game accounts linked after onboarding Epic, Riot, and PUBG